I'm happy to say that I'll be a lunchtime session leader at the upcoming Momentum Summit. This will take place at MIT's Sloan School on June 23, 2010 from 8:30 AM to 2 PM. If you hurry and are among the first 25 registrants, you'll get a discount.
The event consists of real-life discussions about how to turn a great idea into a great business. There's a nice mix of entrepreneurs and VCs covering a range of topics. My lunch session is entitled "Scaling Up the Sales Effort: Liars, Damn Liars, and Salespeople." As a sales veteran of many years, I hope to demystify the sales process for entrepreneurs and explain how to transition from early customer wins to a larger scale sales effort.
Thanks to Scott Kirsner for inviting me to participate. I hope to see you there!