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Mass Customization

This video from TED discusses how mass customization delivers experiences (rather than a commodity, good, or service) and how important it is for an experience to be authentic.  This is a great video for any marketeer to watch.  This approach applies to any type of product or service.  It's critical to deliver something 'complete' that considers the consumers end-to-end experience.  This includes the ordering, installation, configuration, use, and support of the product or service.



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