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Boston-Power on NPR

The coverage of Boston-Power's announcement of HP as a customer has been fantastic.  One highlight is yesterday's interview on NPR.

Like one of the commenters on the NPR web site, I disagree with the industry analyst on a consumer's willingness to pay $30 for a battery that is guaranteed to last for 3 years.  Although consumers look at the bottom line cost, anyone who has had to purchase a replacement laptop battery (usually $100+) would probably pay $30 for one guaranteed to outlast several normal batteries.  Obviously, some customers will choose to stick with conventional batteries, but Boston-Power hopes to set consumers expectations that they should expect their laptop battery to ALWAYS last as long as the laptop!


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