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Netflix Profiles Are Staying!

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We Are Keeping Netflix Profiles
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Dear Michael,

You spoke, and we listened. We are keeping Profiles. Thank you for all the calls and emails telling us how important Profiles are.

We are sorry for any inconvenience we may have caused. We hope the next time you hear from us we will delight, and not disappoint, you.

-Your friends at Netflix


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Netflix had announced previously that it was killing it's Profiles feature.  As a longtime Netflix customer, I loved this feature.  It let you divide your Netflix queue into sub-queues to accomodate family members with different tastes.  It allowed my wife and I to split up our movie queue and keep our (very different) preferences in movies from mucking up the Netflix suggestions.  Each profile had its own suggestion.

Netflix had announced that they were taking this away.  The word was that only 1-2% of their customers took advantage of this, and it was adding complexity to their programming.  But, many, many customers blogged about this being taken away, and Netflix responded.

Making every customer a potential media outlet will really change how companies deal with their customers and their markets.  I think that the bloggers did a better job promoting Profiles than Netflix did!

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