DoGood at Boston.com
A company I advise, Good2gether, has just crossed a major milestone. If you go to the Lifestyle section of boston.com, you can click on DoGood. This will bring you to the DoGood channel which connects you with non-profit causes around Boston. This is the first of a series of roll-outs for Good2gether around the country.
Good2gether connects people to causes and makes money from sponsors who want to attach their brands to these connections. As is the case with any web service, the business model only makes sense if you can get some meaningful traffic to your site. It's very difficult and expensive to establish your own new brand in the mass market. Start-ups need a business model that lets them leverage existing destination sites, like boston.com, that have their own traffic. This has to make business sense for sites like boston.com as well.
By going live with boston.com, good2gether has shown that they have a nice working product and that boston.com thinks that this makes business sense for them, too. Hopefully, this will be the first of many roll-outs around the country. Very few start-ups get a good partnership with such a large portal. If you live in the Boston area and are looking for information and volunteering opportunities at a non-profit, check out the DoGood channel at Boston.com.