Good2gether is launching
I have mentioned good2gether many times on The Fein Line. They have a new web site that describes what they are doing and also announces some seminars they are doing for non-profits in Boston in December. They'll be holding similar events in other cities as they launch into the market in 2008.
Good2gether is a media company that brings unique content (information from non-profits on volunteer opportunities and ways to contribute) to mass media markets (through the largest local web sites in each city), with sponsorship and support from large consumer brands. Everyone wins:
- The non-profits get free exposure to a large online audience and gets to help their supporters connect, recommend, and communicate
- The large local sites, many newspaper sponsored such as boston.com, get to sell sponsorships for high-traffic real estate and monetize unique content that isn't available broadly on the web
- The brands get to associate themselves with good causes with broad public exposure and gets to keep their brand in front of cause supporters throughout all the communications
Check out good2gether. If you are a non-profit in Boston, you should attend their local seminar in December.