I am attending an interesting event this evening: Tech Blogs: A Conversation at Cambridge Innovation Center. It has a good mix of speakers covering all aspects of technology marketing and blogging. I won't be posting live from the event (man, do I find it distracting when I hear keyboards being tapped when I am trying to listen to a speaker), but I will post my thoughts afterwards.
I definitely think that companies have to change how they market to consumers, particularly younger ones. Blogging is just one aspect. Customers like to hear directly from the source. But, companies also need to take advantage of social networking dynamics, making it easy for users to invite their friends, connect with other users, comment, tag, and rate products and services. This participatory marketing really changes the established marketing model and is impacting everything from TV advertising to collapsing a whole industry (the music business).
More thoughts to follow.