In my last post about early-stage VCs in the Boston area, I suggested that entrepreneurs get introduced to the funds I mentioned. This does not mean cold-call them (although I am sure that some of you will).
I am always much more impressed with someone who networks their way to me rather than gives me a cold call. I'll listen to a cold call, but I am biased negatively before I hear the pitch. However, someone who has found a way to get introduced to me shows that they can build relationships that will help their company, a key ingredient of entrepreneurial success.
So, leverage the bios that people put on the Web, leverage LinkedIn, and leverage your own network. Find a way to get an introduction from a trusted contact to the people you need to meet. You'll get a much better reception.